Branding

TYPES OF BRANDING

Types of Branding In the modern era branding is an essential activity for the companies to differentiate their product from others. To create a unique identity for the product and service companies are using various kind of branding. Branding ensures product awareness, brand credibility, customer loyalty, and many other advantages.  Read more…

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Branding

BTL ACTIVITIES AND ITS SIGNIFICANCE

In our routine life, we interact with various modes of advertisements like on Television, internet, roadside banner, hoarding and many more. There are various ways to advertise the product and services. But majorly of advertising’s platforms divided into two broad categories. One is Above the Line Advertising (ATL Advertising) and Read more…

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Branding

BRAND MANAGEMENT

4 Vital Principles of Brand Management Brands must separate themselves in the market from the competitors. The big brands not really spend a huge amount on branding, they use vital brand management principles to improve their image reasonably. And brand value is a decisive factor for making the purchase decision in Read more…

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Branding

RETAIL BRANDING

These days, brand building and development is more complex than it was in the past. Retail Marketing or Retail Branding has been more challenging ever now. The concept of Retail Branding Retail Branding provides an overview of the brand to maximum visibility. After being visible automatically it drives to more Read more…

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Branding

BRANDING

TV adverts, Radio ads, Newspaper ads, Magazines ads, and banners come and go and they usually cost a lot of money on branding as well every time, they come and every time they go. This is a kind of brand marketing that is often important, but the truth is these Read more…

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