Nykaa Project

Nykaa’s Evolution as a Contemporary Beauty Powerhouse

Discover how creative omnichannel strategies and innovation helped India’s leading beauty retailer, Nykaa, win the trust of new-age shoppers and expand across digital and physical spaces.

• Cutting-edge influencer and digital-first campaigns leveraging vibrant industry trends
• Rich portfolio covering global luxury labels and emerging beauty brands
• Agile expansion adapting quickly to evolving consumer needs
• Award-winning projects and industry-recognized campaigns
• Strong focus on ethics, transparency, and inclusion
• Data-driven, community-oriented retail rooted in deep market research