Nykd Project

Discover how Nykd by Nykaa reshaped the intimatewear and loungewear category in India by combining comfort, style, and inclusivity. Through thoughtful design, customer-centric innovation, and omnichannel engagement, Nykd has created a strong emotional connection with modern consumers.

• Innovative campaigns celebrating body positivity, confidence, and everyday comfort, resonating especially with urban women seeking authenticity.
• Diverse portfolio offering bras, panties, sleepwear, athleisure, and loungewear designed to balance functionality, comfort, and modern aesthetics.
• Agile methods enabling swift adaptation to consumer insights, seasonal fashion trends, and evolving lifestyle needs.
• Recognition for design and inclusivity, with products crafted to support multiple body types, ensuring both fit and confidence.
• Sustainability commitment, reflected in the use of skin-friendly fabrics, eco-conscious materials, and transparent supply chains.